Press releases, features, articles and research

Grass Roots Meetings & Events US tops off most successful year

Grass Roots Meetings & Events US is starting 2017 in a strong position following one of its most successful years.  In 2016, the New York arm of the organisation picked up two...

Blackhawk Network Completes Acquisition of Grass Roots Group

OCTOBER 2016 – Blackhawk Network Holdings, Inc. (Blackhawk) announced it has completed the acquisition of Grass Roots Group Holdings Ltd . (Grass Roots), a leading provider of employee and...

Grass Roots Group to Join Forces with Blackhawk Network

SEPTEMBER 2016 – Grass Roots (Grass Roots Group Holdings Ltd.), a leading employee and customer engagement solutions company, has entered into an agreement to be acquired by Blackhawk Network...

New research reveals cyclists cost employers less than non-cycling colleagues each year

New Cyclescheme research reveals cyclists cost employers less than their non-cycling colleagues in lost working hours each year Employers estimate delayed commutes from road and rail...

Grass Roots and Questback launch Tune: an affordable & innovative packaged customer experience survey solution

  JULY 2016 -  Grass Roots and Questback announce the launch of Tune , a quick-to-deploy packaged customer survey solution based on proven Customer Experience (CX) approaches...

Chris Boardman, MBE gets in the saddle for Cycle to Work Day on 14 September

JULY 2016 - Cycle to Work Day is back on Wednesday 14 September for a fantastic fourth year, encouraging everyone to take to two wheels and cycle to work for just one day. The event’s...

Only 16% of people buy their mobile phone on the high street, says research

MAY 2016 –   Phonescheme survey shows mobile buying habits changing; 1 in 4 people choose to own their phone with SIM-only over bundled contracts. The high street is now only the...

Can soft skills be taught through elearning? PART 2

NOVEMBER 2012 - Ian Luxford, Client Services Director at Grass Roots, writes the second part of his article on elearning for trainingZONE .   Another challenge is about the kind...

Financial Services Sector Loses Ground By Failing To Consider Customer Retention Strategies

JUNE 2014 - By Ian Horsham, Divisional Director, Promotions and Incentives, Grass Roots Group   According to The Payments Council, a massive 306,240 Brits switched banks during...

Channel Insight - seeing the wood and the trees

Steve Brehm, Head of Insight at Grass Roots, writes on the subject of channel insights...   Growing up in the East of Scotland it was all too easy to get lost on family outings to...

Reinventing yourself on Facebook? Games Workshop gets it bang on

Luke Brason, Head of User experience at Grass Roots, writes for Econsultancy on the subject of social media representation. Sometimes getting something very publicly (and very badly) wrong...

A comparison of the Labour, Conservatives, Liberal Democrats and UKIP websites

Luke Brason is Head of User Experience at Grass Roots and a guest blogger on Econsultancy. Here  he has written an article comparing  the Labour, Conservatives, Liberal...

4 Reasons Why a Small Company Should Have a CEO

JUNE 2014 - Before the concept of the CEO reached the shores of India, it was the Managing Director upon whose shoulders the fate of a company rested.   Ever since the...

What makes a company great? Top Track 250 leaders reveal

JANUARY 2014 -  At a recent Top Track 250 workshop, Grant Thornton asked successful UK business leaders what turns a good business into a great one. Here, six UK business leaders share...

Retail customers in Europe still resigned to queuing

Members of MSPA Europe (The Mystery Shopping Providers Association’s European chapter) have conducted a major pan-European survey of queues. This is the fourth in a series of surveys conducted...

Barry Richards bids fond farewell to Grass Roots Meetings & Events

APRIL 2016 - After more than a decade committed to the success of Grass Roots Meetings & Events, Barry Richards has announced he will be leaving the business to take up a new challenge. ...

New salary sacrifice scheme gives up to 42% off smartphone handset costs

APRIL 2016 - A new salary sacrifice scheme could help employees save up to 42pc on the retail price cost of smartphone handsets.  Employees can choose from a range of popular unlocked...

Grass Roots Meetings & Events management team fills the awards cabinet

March 2016 - Barry Richards, Grass Roots Meetings & Events CEO of New York has been selected as a finalist for the 2016 Executives’ Association of New York City Deals of Distinction...

Brands united at Cyclescheme's 2016 conference

MARCH 2016 - With the aim of bringing cycling brands together in one room to discuss the state of the industry, Cyclescheme’s brand conference returned for the fifth year running on 24 February...

Beacons: the future of promotion reward technology

FEBRUARY 2016 - Over the past couple of years beacon technology has emerged on the retail horizon. Beacons present a unique, cheap and simple way to identify consumer is in a location at a...

Grass Roots Meetings & Events appoints David Taylor to lead its Meetings & Events business

JANUARY 2016 -  David Taylor has been appointed as Managing Director of Grass Roots Meetings & Events following the departure of Des Mclaughlin last year.   Taylor...

Grass Roots Meetings & Events is named #52 in Crain's 2015 Best Places to Work in New York City List

DECEMBER 2015 -  Grass Roots Meetings & Events in New York has been named number 52 of the Crain’s Best Places to Work in New York City . The survey and awards program...

Bah Humbug by Des Mclaughlin

DECEMBER 2015 - Advent is upon us and some research I have just conducted on the back of a cigarette packet suggests Christmas parties cost companies approximately twice the amount they realise...

Is Black Friday Really Beneficial to Retailers?

November 2015 - Black Friday is only two weeks away. Known in the industry as the biggest shopping day of the year, it is seen to be the day that really kick-starts the Christmas shopping...

Grass Roots Meetings & Events appoints new account director

November 2015 - One of the world’s leading providers of strategic meetings and events solutions, Grass Roots Meetings & Events, has appointed David Battley as account director.   ...

Leading businesses call on chancellor to invest in cycling

November 2015 - Joint open letter from British Cycling's business network says healthy and active workforce key to long term economic plan. British Cycling’s #ChooseCycling Network – a...

Grass Roots is Supplier of the Year to Center Parcs

OCTOBER 2015 -  Grass Roots, the world’s leading provider of employee and customer engagement solutions, is delighted to announce that its Customer Engagement centre of excellence has been...

Two wheeled commuter benefits gather speed with MP visit to Cyclescheme

October 2015 -  Ben Howlett, MP for Bath recently visited cycle to work company, Cyclescheme . Mr Howlett was invited to take a tour and talk to employees at Cyclescheme’s office to see...

Grass Roots placed again in Sunday Times Grant Thornton Top Track 250

OCTOBER 2015 - Grass Roots, the world’s leading provider of employee and customer engagement solutions, has been ranked at Number 97 on the 11th annual Sunday Times Grant Thornton Top Track 250...

Procurement can help fill Rugby World Cup's empty seats

AUGUST 2015 - The Rugby World Cup is upon us – though let’s not mention England’s display at the weekend – and yet there is a surprisingly large number of empty seats at the matches. ...

Grass Roots celebrates making the Crains 2015 Best Places to Work in New York City list

September 2015 - Grass Roots Meetings & Events, part of the global Grass Roots Group - the world’s leading provider of employee and customer engagement solutions was recently named as one...

Grass Roots awarded Investors in People standard

SEPTEMBER 2015 - Grass Roots Meetings & Events has been awarded the sixth generation standard of the Investors in People accreditation.   The award demonstrates the agency’s...

2015 sees the most Britons take part in Cycle to Work Day ever

SEPTEMBER 2015 - This year’s Cycle to Work Day took place on Thursday 3rd September, a national event aiming to encourage everyone to take to two wheels and cycle to work for just one...

60 Seconds with... Grass Roots' Des McLaughlin

SEPTEMBER 2015 - Following the news that Grass Roots Meetings & Events will close its Marlow office, C&IT catches up with divisional director Des McLaughlin to discuss staff retention...

Grass Roots to close Marlow office as profits improve

AUGUST 2015 - Grass Roots Meetings & Events has announced plans to close its Marlow office, as it reveals a £2.6m turnaround in operating profit.   The company said that...

Thousands Pledge to Ride on National Cycle to Work Day

AUGUST 2015 - It is less than two weeks until Cycle to Work Day returns on Thursday 3rd September, a national event aiming to encourage everyone to take to two wheels and cycle to work for just...

To discount, or not to discount? That is the question...

AUGUST 2015 - Waitrose's introduction of the innovative 'Pick Your Own Offers' programme has been viewed by many as a game-changer in the loyalty industry. The element of hyper-personalisation...

How middle-aged men in Lycra are boosting the need for cycle insurance

AUGUST 2015 - Britain’s love affair with two-wheeled transport is soaring, with huge increases in the sale of bikes. The rise, in large part, is down to the 2012 London Olympics and the...

C&IT TV: The 30-second pitch challenge

AUGUST 2015 - At this year's C&IT Agency Forum, we challenged four event planners to a '30-second pitch' challenge.   The brief   Delegates were asked to pitch...

C&IT Awards: Shortlist revealed

A record number of almost 150 impressive entries was whittled down from a longlist by an expert judging panel featuring corporates, agencies and suppliers, who met to deliberate and score...

Events and procurement professionals need to call a truce - BY Des Mclaughlin

AUGUST 2015 - Many in the meetings and events industry will tell you that events and procurement professionals go together like chalk and cheese. Many in the meetings and events industry...

Vote for Grass Roots Meetings & Events!

Voting is now open for the M&IT Industry Awards!    Please vote for Grass Roots Meetings & Events as Best Intermediary Agency (more than 40 Employees)   By...

Bike enthusiast Denise Van Outen Champions third annual Cycle to Work Day

JULY 2015 - The third annual Cycle to Work Day returns on 3 September, a national event aiming to encourage everyone to take to two wheels and cycle to work for just one day.   To...

Are traditional surveys out of the marketing mix?

JULY 2015 - Are traditional surveys out of the marketing mix?   It is widely accepted that the holy grail of successful customer engagement can only be achieved through delivering a...

Grass Roots records strong profit growth

JUNE 2015 - Grass Roots, the world’s leading provider of employee and customer engagement solutions, is delighted to announce its 2014 results, which reveal strong performances across the...

Grass Roots Meetings & Events employ off the back of inaugural MPI Connects

JUNE 2015 - Grass Roots Meetings & Events has employed a talented industry jobseeker following the inaugural MPI Connects event.   The event, which took place in April at...

Grass Roots climbs the Econsultancy Top 100 Digital Agencies ranking for 2015

JUNE 2015 - Grass Roots, the world’s leading provider of employee and customer engagement solutions, has been listed in Econsultancy’s Top 100 Digital Agencies 2015, ranking at number 25 – two...

Grass Roots Meetings & Events celebrates five years in New York

JUNE 2015 -  Grass Roots Meetings & Events, part of the global Grass Roots Group - the world’s leading provider of employee and customer engagement solutions - has been celebrating...

Grass Roots extends talent network with new hires in Customer Engagement division

JUNE 2015 - Grass Roots, the world’s leading provider of employee and customer engagement solutions, today announces new hires in the Customer Engagement division, as the team continues to grow...

Grass Roots Meetings & Events running in aid of Cancer Research UK

2 JUNE 2015 - Grass Roots Meetings & Events has chosen Cancer Research UK as its supported charity for the forthcoming year with members of the team running in several Race For Life events...

M By Montcalm opening draws a crowd in Shoreditch

4 JUNE 2015 - An event organiser hosted its clients to a sneak preview of a new hotel in the heart of London. Grass Roots Meetings & Events brought together more than 50 industry...

Do your meetings and events really make good business sense?

28 MAY 2015 - With the right strategy and technology in place, bringing customers and staff together can drive savings and efficiencies across a business with increasing pressure on corporate...

UK moves up global conference ladder

28 MAY 2015 - London and other major UK cities face a tough challenge from events destinations worldwide where investment in infrastructure and venues has pushed ahead   Since the...

Survey reveals biggest frustrations to UK banking customers

MAY 2015 - Banks that focus on successful employee engagement have happier customers.   The Grass Roots Group, provider of employee and customer engagement solutions, has released...

Grass Roots and Western Union Business Solutions

MAY 2015 -  Grass Roots, the world's leading provider of employee and customer engagement solutions, is delighted to announce a new strategic arrangement with Western Union Business...

Will the kindness Pret is showing be rewarded by a smile in their profits?

APRIL 2015 -  The news that Pret A Manger has decided to take an alternative route for rewarding customer loyalty is certainly an interesting one, but will it work? Whilst the new...

Knowledgeable staff central to better customer experience in banks

MAY 2015 -  According to recent figures from the Campaign for Community Banking, more than 500 retail banking branches are expected to close during the course of this year, breaking last...

Survey reveals biggest frustrations to UK banking customers

MAY 2015 -  Banks that focus on successful employee engagement have happier customers.   The Grass Roots Group, provider of employee and customer engagement solutions, has...

Survey reveals biggest frustrations to UK banking customers

APRIL 2015:   Banks that focus on successful employee engagement have happier customers.   The Grass Roots Group, provider of employee and customer engagement solutions, has...

Grass Roots grows global network with new appointment and Barcelona office

APRIL 2015 - Grass Roots, the world's leading provider of employee and customer engagement solutions, is delighted to announce the appointment of Daniel Gilgado Sanchez and the opening of a new...

Bank Customer Migration Rates Slashed in Half

MARCH 2015 - Yet three quarters still feel their bank doesn’t know them as an individual.   The Grass Roots Group, the provider of employee and customer engagement solutions, today...

Bank Customer Migration Rates Halved Since 2012

MARCH 2015 - A rise in consumer confidence in banks has halved the number of customers looking to switch providers since 2012, according to a report.   A survey of 2,300 UK...

Bank Customer Migration Rates Slashed in Half

MARCH 2015 - Yet three quarters still feel their bank doesn’t know them as an individual.   The Grass Roots Group, the provider of employee and customer engagement solutions...

Banks Fail to Target Customers as Individuals

APRIL 2015 - Three-quarters of customers feel that their bank doesn’t know them as an individual.   The Grass Roots Group has released the results of its survey of more than 2,300...

Strategische Beratung im Meeting Management

In den USA und in Großbritannien hat er sich etabliert, nun wird Grass Roots im deutschen Markt aktiv: Der Meeting-Management-Spezialist hilft Unternehmen bei der Umsetzung von...

Former BI Worldwide director David Battley joins Grass Roots

MARCH 2015 - Former BI Worldwide director David Battley has joined Grass Roots Meetings & Events as account director.   Battley, who left BI Worldwide in January after three...

Grass Roots strengthens talent with appointment of telco expert Simon Mitchell

MARCH 2015 - Grass Roots, the world's leading provider of employee and customer engagement solutions, is delighted to announce the appointment of Simon Mitchell as Global Account Director. ...

Grass Roots revamps leadership team to 'achieve ambitious growth plans'

MARCH 2015 -  Grass Roots has announced three significant changes to its executive leadership team in order to achieve the agency's ambitious growth plans.   Andy Lister,...

Lister moves into new role as Patel becomes Grass Roots COO

MARCH 2015  - Grass Roots reveals significant changes to executive leadership team after record trading results   It's all change at the top of Grass Roots as the group aims...

General Election: Events industry fears uncertainty

17 MARCH 2015 - When C&IT asked key industry players about the best outcome of the election, there was unease about the policies of both main parties.   No one likes talking...

Grass Roots continues to put creating value for clients and talent at forefront of its strategy

MARCH 2015 -   Grass Roots, the world’s leading provider of employee and customer engagement solutions, is delighted to announce some significant changes to the roles within its Executive...

Bicycle, motorbike or electric bike? How choosing two wheels over four could save you a small fortune

FEBRUARY 2015 - Four wheels good, two wheels better. That is what an increasing number of people are saying as they ditch gas-guzzling cars in favour of a bike powered by pedals, petrol or even...

BikeBiz Women of the Year Awards 2015

FEBRUAY 2015 - At the end of last year BikeBiz asked for your help to put together the BikeBiz Women in Cycling List for 2015, recognising women from the sport itself to all areas of the...

Picking an incentive programme

FEBRUARY 2015 - One of the first workplace casualties of a recession is often the staff incentive scheme. But, says incentives expert the Grass Roots Group , companies are now realising that...

Britain's rocky relationship with Ryanair shows what kind of consumers we've become

FEBRUARY 2015 - Ryanair has shown that businesses can adapt to a new kind of consumer, one that expects more personalised service and on-demand interaction.   Twelve months ago...

Grass Roots Selects Sabio to Deploy Avaya Infrastructure

JANUARY 2015 - The Grass Roots Group, a provider of employee and customer engagement solutions, has selected Sabio to implement a communications infrastructure based on a core Avaya Aura(R)...

Retention is for wimps: What telcos hope to learn from Harley Davidson’s approach to loyalty

JANUARY 2015 - There’s a quote in Harley Davidson’s annual report that proudly boasts: “Retention is for wimps. We measure the percent of customers who have our name tattooed on one of their...

Panic NYC blizzard shutdown hits events in the Big Apple

JANUARY 2015 - AMERICAS - Although predictions of an “historic blizzard” turned out to be a wild overreaction in New York, six US states this week declared a state of emergency due to extreme...

Curb the Complaints to Keep Customers Coming Back for More

JANUARY 2015 - With the euphoria of Christmas long gone and Blue Monday adding to the winter woes, annual price rises and the dreaded credit card statement all make for a pretty depressing...

Innovative social care platform breeze-e is shortlisted for LGC award

JANUARY 2015 - The Consortium behind pioneering online social care platform, breeze-e, are delighted to announce that they have been shortlisted in the Innovative Service Delivery Model...

Grass Roots announces appointment of Rachel Jones as Producer for Meetings & Events

JANUARY 2015 -  Grass Roots, the world’s leading provider of employee and customer engagement solutions, is delighted to announce the appointment of  Rachel Jones as Producer joining...

Brands urged to bridge loyalty gap

JANUARY 2015 - Brand owners must take advantage of supermarkets’ failure to win the customer loyalty battle by engaging directly with consumers through their own loyalty schemes.   ...

Do loyalty schemes take too long to reward customers?

JANUARY 2015 - 54% of UK consumers believe it takes too long to earn rewards with loyalty schemes, a new survey from Grass Roots Group has revealed.   The research also found that...

How to: Engage your channel partners

JANUARY 2015 - Ian Horsham, Divisional Director, Promotions and Incentives at The Grass Roots Group, offers five pieces of advice to engage your channel partners   With research...

Rachel Jones joins Grass Roots as creative producer

JANUARY 2015 - Global provider of employee and customer engagement solutions Grass Roots has appointed Rachel Jones as a creative producer in its Meetings and Events division. She will be based...

Checklist For Channel Partner Engagement

CRN Network, Nov 27, 2014: Vendors need to consider a checklist addressing the following six aspects critical to build an emotional connect, while planning a channel partner engagement program ...

Your own time turner

Just being busy always isn’t the best use of time or resources. You need to pace yourself, share your knowledge and ensure your work and team don’t suffer “Busy is a rubbish brand,” writes...

How your brain works

NOVEMBER 2014 - Are you a trained accountant – or born that way? Jane Simms delves into the working mind to see what makes number crunchers more, or less, effective at work, and how brains can...

Surge in city cycling

NOVEMBER 2014 - BIKES are back with bang. That’s according to recent statistics that show a rise of almost ten per cent in the number of people cycling in Ireland since 2006, and a 35 per cent...

Do loyalty schemes fail to capture Generation Y's imagination?

NOVEMBER 2014 - Over half of 18-24 year olds are being targeted with irrelevant loyalty schemes, according to research from Grass Roots Group .   In an era where loyalty scheme...

Channel Partners will be Instrumental to Your Success

September 30, 2014: Value-added resellers (VARs), managed service providers (MSPs), consultants, systems integrators (SIs),   distributors, stockists, retailers, and decision...

Key Ingredients for a successful channel engagement program

  Oct 22, 2014 A good channel partner engagement is a necessary investment and some key ingredients are required to make it successful. Engagement indicates the level of...

Rewarding employees at Christmas

NOVEMBER 2014 - In HR it’s part of the job to know whether employees have been naughty or nice. HR magazine has scoured the shelves for the perfect gifts, so you don’t have to.   ...

Client and employee rewards: the gift of appreciation

NOVEMBER 2014 - Grass Roots Group is supplied with gift cards for business use by House of Fraser – and its the retailer's attention to detail that is rewarding value with value. As ...

How can social media boost your shop's sales?

OCTOBER 2014 - Giant Sheffield teamed up with Cyclescheme to drive footfall for the 'getting a bike is contagious' campaign   Cyclescheme’s social media campaign - ‘getting a bike...

UK loyalty schemes 'lack relevance'

OCTOBER 2014 -  56% of UK consumers are regularly offered irrelevant rewards or discounts, leading to many leaving loyalty programmes as a result, according to new research. A...

Motivation - How to reward those at the top of their game

NOVEMBER 2014 - Motivation is a strange beast. It can evaporate at will, with productivity never far behind. Employers face many challenges when trying to keep employees motivated . But the...

Key Ingredients for a successful channel engagement program

Girish Khare, Director Marketing,  Grass Roots India writes for SME Channels   "Over the last twenty five years of his professional life, Girish Khare has focused on building...

Manifiesto DEC (VI): “La EC se entrega por todos los empleados a partir de una cultura integral y única”

SEPTIEMBRE 2014- Mar Garcia, Directora General de Grass Roots de España escribe en DEC Blog sobre Experiencia de Cliente. "A menudo me sorprendo escuchando afirmaciones como que parte de...

Grass Roots España en Unibike

SEPTIEMBRE 2014- Grass Roots España estará presente en Unibike presentando su solución Bici2work. Para más información sobre la feria, pincha aquí

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